haku: @indexterm RETAIL INDUSTRY / yhteensä: 66
viite: 61 / 66
| Tekijä: | Marschner, H. F. |
| Otsikko: | Modellierung flexibilitätsorientierter integrierter Warenwirtschaftssysteme (IIWWS) für internationale Handelsunternehmen. |
| Lehti: | Journal für Betriebswirtschaft
1996 : VOL. 46:3, p. 125-141 |
| Asiasana: | TRADING COMPANIES RETAIL INDUSTRY INTERNATIONALIZATION LOGISTICS COMPUTER SYSTEMS DATA COMMUNICATION |
| Kieli: | ger |
| Tiivistelmä: | The Internationalization of European Mass Retailers and worldwide increasing turnover of Trading houses have realized the strategic importance of international and integrated merchandise- and logistic information systems. The article points out the fields of flexibility and functions of an international Trading house or an International Mass Retailer. The article focuses on the principles of a modular and flexible organization for modelling a totally computerized network integrated international trading system. Computer Integrated Trading (CIT) becomes a new challenge in international markets. |
SCIMA