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| Tekijä: | Smith, M.D. Brynjolfsson, E. |
| Otsikko: | Consumer decision-making at an Internet shopbot: brand still matters |
| Lehti: | Journal of Industrial Economics
2001 : DEC, VOL. 49:4, p. 541-558 |
| Asiasana: | BOOK TRADE BRANDS CONSUMER CHOICE DECISION MAKING INTERNET |
| Kieli: | eng |
| Tiivistelmä: | Internet shopbots compare prices and service levels at competing retailers, creating a laboratory for analysing consumer choice. The authors analyse 20,268 shopbot consumers who select various books from 33 retailers over 69 days. Although each retailer offers a homogenous product, it is found that brand is an important determinant of consumer choice. |
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