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| Tekijä: | Clay, K. (et al.) |
| Otsikko: | Retail strategies on the web: price and non-price competition in the online book industry |
| Lehti: | Journal of Industrial Economics
2002 : SEP, VOL. 50:3, p. 351-367 |
| Asiasana: | Book trade Internet Electronic commerce Prices |
| Kieli: | eng |
| Tiivistelmä: | Two conflicting predictions have emerged regarding the effect of lowcost information on price. The first states that all Internet retailers will charge the same low price for mass produced goods. The second states that Internet retailers will differentiate to avoid intense price competition. Using data in 1999 on the prices of books in thirteen online and two physical bookstores, the authors find similar average prices online and in pysical stores and substantial price dispersion online. Analysis of product differentiation yields no clear results. The substantial premium charged by Amazon provides indirect evidence of product differentiation. |
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