haku: @indexterm Competitive advantage / yhteensä: 665
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| Tekijä: | Lederer, A. L. Mirchandani, D. A. Sims, K. |
| Otsikko: | The search for strategic advantage from the World Wide Web |
| Lehti: | International Journal of Electronic Commerce
2001 : SUMMER, VOL. 5:4, p. 117-133 |
| Asiasana: | Electronic commerce Internet Competitive advantage Strategic management |
| Kieli: | eng |
| Tiivistelmä: | The research (1) underscores the significance of improved customer relations as a predictor of Web-based strategic advantage, (2) highlights the importance of information access, information flexibility, and business efficiency in contrast to alignment, information quality, information flexibility, and business efficiency in contrast to alignment, information quality, communications efficiency, and systems development efficiency in the Web-based improvement of customer relations. |
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