haku: @indexterm Competitive advantage / yhteensä: 665
viite: 259 / 665
| Tekijä: | Konecnik, M. |
| Otsikko: | The image as a possible source of competitive advantage of the destination - the case of Slovenia |
| Lehti: | Tourism review
2002 : VOL. 57:1-2, p. 6-12 |
| Asiasana: | COMPETITIVE ADVANTAGE IMAGE TOURISM TOURIST INDUSTRY SLOVENIA |
| Kieli: | eng |
| Tiivistelmä: | This paper points out the image of destination as a possible source of competitive advantage of the destination. A review of the literature is included showing the rising importance of the image of a destination. Slovenia's image as a tourist destination perceived by foreign tourist experts is analysed. |
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