haku: @indexterm Competitive advantage / yhteensä: 665
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| Tekijä: | Harding, D. Rovit, S. |
| Otsikko: | Building deals on bedrock |
| Lehti: | Harvard Business Review
2004 : SEP, VOL. 82:9, p. 121-128 |
| Asiasana: | Management Mergers Competitive advantage Marketing Strategy USA |
| Kieli: | eng |
| Tiivistelmä: | This article discusses mergers and acquisitions (M&A) of companies. A merger or acquisition will fail if you burden it with the wrong expectations. Don't use deals to change your company's foundation. Use them to do what you do better. |
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