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| Tekijä: | Kiernan, M. J. |
| Otsikko: | Get innovative or get dead (Neue Produkte) |
| Lehti: | Business Quarterly
1996 : AUTUMN, VOL. 61:1, p. 51-58 |
| Asiasana: | |
| Vapaa asiasana: | INNOVATION, UNTERNEHMENSSTRATEGIE, BETRIEBSKLIMA |
| Kieli: | eng |
| Tiivistelmä: | While there is no unanimity in the strategy literature about precisely how to go about delivering innovation, there is a consensus that the problem lies more in the lack of innovation in management than in technology, finance or production. For those with the energy and commitment to pursue it, a culture of corporate innovation can be consciously created and maintained, but only if the CEO genuinely believes it is a competitive necessity in his or her industry. Sadly, remarkably few do. But those that do have a superior track record of repeated and consistent innovation. |
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