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| Tekijä: | Xue, Tao |
| Otsikko: | On how China's brand-names rule the roost in international market (original in Chinese) |
| Lehti: | Journal of Beijing Institute of Business (c)
1997 : 6, p.18-20 |
| Asiasana: | PRODUCTS BRANDS COMPANIES MANAGEMENT PRODUCT POLICY CHINA |
| Kieli: | chn |
| Tiivistelmä: | To make China's brand names rule the roost in the international market, we should do the following: designing the standards of enterprises which surpass the international ones, thus realizing the exceptionally good quality of products; upgrading products by using new and high technology; improving the technological design to innovate and change the old products; participating in the fair for making a public appraisal of the quality of different products to win prizes and reputation; creating brand-names with characteristics and producing the products with the national features; making efforts to make live advertisement in order to publicize products; paying attention to price tactics and perfecting the overseas network for business operation and marketing. |
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