haku: @freeterm Betriebsklima / yhteensä: 67
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| Tekijä: | Lienert, A |
| Otsikko: | Plowing ahead in uncertain times |
| Lehti: | Management Review
1998 : DEC, VOL. 87:12, p. 16-21 |
| Asiasana: | |
| Vapaa asiasana: | Krisenmanagement Unternehmensstrategie Betriebsklima Unternehmenswandel |
| Kieli: | eng |
| Tiivistelmä: | In the past 5 years Derre & CO., the nation's largest maker of farm equipment has begun tinkering with a radical notion thatmay steer it through the cyclical soft ground ahead and increasing pressure from global competitors. Like many capital intensive companies, it faces the difficult challenge of figuring out ways to grow market share and new markets. Its strategy: dismantle the old organizational machinery and create a culture where employees can reinvent operations, take risks and embrace change |
SCIMA