haku: @indexterm marketing education / yhteensä: 67
viite: 33 / 67
Tekijä: | Hanser, P. |
Otsikko: | Weiterbildung in Marketing: Ende der Fahnenstang? |
Lehti: | Absatzwirtschaft
1991 : JUN, VOL. 3:6, p.3-37 |
Asiasana: | MARKETING MARKETING EDUCATION |
Kieli: | ger |
Tiivistelmä: | It is a very popular thing to claim for higher qualification of management. Systematic and purposeful further education is required by dynamic market conditions. The author investigates the situation "in vivo": how can an enterprise make is market orientation fit. |
SCIMA