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| Tekijä: | Zäpfel, G. |
| Otsikko: | Auftragsgetriebene Produktion zur Bewältigung der Nachfrageungewissheit |
| Lehti: | Zeitschrift für Betriebswirtschaft
1996 : VOL. 66:7, p. 861-877 |
| Asiasana: | PRODUCTION PLANNING COMPETITIVE ADVANTAGE JUST-IN-TIME PRODUCTION LOGISTICS |
| Kieli: | ger |
| Tiivistelmä: | To gain competitive advantage, firms have increased their number of variants in recent years. But as a consequence it has become more and more difficult to forecast demand data at the level of individual products over the planning horizon. In this situation a customer-order-driven production becomes more and more important: Production quantities are determined at the moment the customer orders are known and therefore demand uncertainty is removed. Short delivery times (relative to the competitor) and a flexible production must be guaranteed. The new production concepts of JIT, and more general Lean Production reinforce the tendency to a more customer-order-driven production. A mathematical model is presented to derive conditions for an economical customer order driven production. |
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