haku: @indexterm Logistics / yhteensä: 674
viite: 225 / 674
| Tekijä: | Damme, D. van Ploos, M. |
| Otsikko: | Outsourcing logistics management activities |
| Lehti: | International Journal of Logistics Management
1996 : VOL. 7:2, p. 85-96 |
| Asiasana: | OUTSOURCING LOGISTICS MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | In most developed economies the costs of logistics management are steadily growing and account for an increasing proportion of the gross national product. Logistics costs have become an important part of the added value of products and logistics management is incresingly regarded as an important weapon in the international competitive struggle, in particular by large market-oriented companies. The emphasis in marketing strategies is shifting from product and price to promotion and place. |
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