haku: @indexterm Logistics / yhteensä: 674
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| Tekijä: | Daugherty, P. |
| Otsikko: | Using service to create loyalty with key accounts |
| Lehti: | International Journal of Logistics Management
1997 : VOL. 8:2, p. 83-92 |
| Asiasana: | LOGISTICS MANAGEMENT LOYALTY |
| Kieli: | eng |
| Tiivistelmä: | In recent years, many retail industries have come to be dominated by a few extremely large competitors. For example, Wal-Mart, Kmart, and Target prevail in the discount competitive set. Such customers are referred to as key accounts and are "treated differently" by selling firms. The accounts are given special treatment to keep them happy. The current research explores the issue of whether the extra services and commitment to key accounts are warranted. |
SCIMA