haku: @indexterm Logistics / yhteensä: 674
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| Tekijä: | Stank, T. |
| Otsikko: | Pulling customers closer through logistics service |
| Lehti: | Business Horizons
1998 : SEP-OCT, VOL. 41:5, p. 74-80 |
| Asiasana: | ECONOMICS LOGISTICS CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: | Marketers often describe their job as managing the proper mix of the "four Ps" -- product, price, promotion and place -- to achieve strategic goals. In practice, however, they frequently emphasize the first three over the fourth. Research has found that purchasing managers for industrial customers deem place concerns as among the most important elements of the buying decision. Place will continue to be important as more industries reach maturity, necessitating "commodity"-type competition that forces marketers to seek alternative methods for differentiation. |
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