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Tekijä: | Alvarado, U.Y. Kotzab, H. |
Otsikko: | Supply chain management: the integration of logistics in marketing |
Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 183-198 |
Asiasana: | SUPPLY CHAIN MANAGEMENT LOGISTICS RELATIONSHIP MARKETING |
Kieli: | eng |
Tiivistelmä: | Based on the phenomenon of Efficient consumer response (ECR), the nature of Supply chain management (SCM) is conceptualized from a channel governance point of view. The theoretical typology of interfirm governance is applied. |
SCIMA