haku: @indexterm LOGISTICS / yhteensä: 674
viite: 26 / 674
| Tekijä: | Murthy, D.N.P. Solem, O. Roren, T. |
| Otsikko: | Product warranty logistics: Issues and challenges |
| Lehti: | European Journal of Operational Research
2004 : JUL, VOL. 156:1, p. 110-126 |
| Asiasana: | Logistics New products Sales Strategic management Operations management Supply chain management |
| Kieli: | eng |
| Tiivistelmä: | Warranty is an important element of marketing new products. The servicing of warranty results in additional costs to the manufacturer. Warranty logistics deals with various issues relating to the servicing of warranty. The paper links the literature on warranty and on logistics and then discusses the different issues in warranty logistics. It highlights the challenges and identifies some research topics of potential interest to operational researchers. |
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