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| Tekijä: | Benjamin, R. Wigand, R. |
| Otsikko: | Electronic markets and virtual value chains on the information superhighway |
| Lehti: | Sloan Management Review
1995 : WINTER, VOL. 36:2, p. 62-72 |
| Asiasana: | INFORMATION VALUATION MARKETS |
| Kieli: | eng |
| Tiivistelmä: | How will future traffic on the information superhighway affect each segment of an industry value chain? Will electronic markets provide new areas of opportunity for retailers, producers, and consumers as well? The authors suggest that the NII, or national information infrastructure, will give consumers increased access to a vast selection of goods but will cause a restructuring and redistribution of profits among the stakeholders along the chain. |
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