haku: @indexterm VALUATION / yhteensä: 677
viite: 304 / 677
| Tekijä: | Gassenheimer, J. Houston, F. Davis, C. |
| Otsikko: | The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions |
| Lehti: | Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 322-337 |
| Asiasana: | ROLES VALUATION ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Although previous research provides a foundation for developing, maintaining, and exciting relationships, the extant literature has yet to consider the influence that patterns of economic and social forces have in guiding the future of deteriorating relationships. To understand better and respond to relationships in decline and to salvage relationships that are destined to fail needlessly, the authors use the political economic paradigm to identify symptoms of deteriorating relationships and provide a framework for combining relational forces that best guides relationship retention decisions. |
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