haku: @indexterm SIGNALING / yhteensä: 68
viite: 43 / 68
| Tekijä: | Hoxmeier, J. |
| Otsikko: | Software preannouncements and their impact on customers' perceptions and vendor reputation. |
| Lehti: | Journal of Management Information Systems
2000 : SUMMER, VOL. 17:1, p. 115-140 |
| Asiasana: | MIS SIGNALING SOFTWARE |
| Kieli: | eng |
| Tiivistelmä: | Software preannouncements are often called "vaporware" (systems or features announced long before a ship date). The challenge confronting software vendors and consumers is understanding the balance between the need to inform the market and the negative consequences of unfulfilled promises. Based on signaling theory from marketing science and research, this study looks at the perceived importance of software preannouncement factors on customers, of unfulfilled promises and unreliable software on a company's reputation, and whether vendor dependence changes these perceptions. |
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