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| Tekijä: | Stahl, H.K. Matzler, K. Hinterhuber, H.H. |
| Otsikko: | Linking customer lifetime value with shareholder value |
| Lehti: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 267-279 |
| Asiasana: | SHAREHOLDER VALUE CUSTOMER RELATIONS MARKET INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | In developing and maintaining long-term profitable customer relationships, a key issue is measurement of customer lifetime value. E. g. in customer acquisition and retention decisions it has an important role. This article provides a framework for linking customer lifetime value to shareholder value. |
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