haku: @indexterm Market theory / yhteensä: 68
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| Tekijä: | Stephan, J. |
| Otsikko: | Bringing Managers into Theories of Multimarket Competition: CEOs and the Determinants of Market Entry |
| Lehti: | Organization Science
2003 : JUL, VOL.14:4, p. 403-421 |
| Asiasana: | COMPETITION CHIEF EXECUTIVE OFFICERS MARKET THEORY |
| Kieli: | eng |
| Tiivistelmä: | This study explores the questions under what conditions firms are likely to behave aggressively toward their multimarket rivals by entering their markets and when they will engage in mutual forbearance. The authors describe how the effect of multimarket contact on the market-entry moves of a firm changes as the level of contact a firm has with its rivals increases. The authors draw on competitive intelligence and decision-making theory to argue that the competitive advantages associated with multimarket contact are supplemented by the fact that a firm's multimarket competitors serve as a readily available model to reduce the uncertainty associated with market-entry decisions. |
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