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| Tekijä: | Bigné, J. E. (et al.) |
| Otsikko: | Quality market orientation: tourist agencies' perceived effects |
| Lehti: | Annals of Tourism Research
2005 : OCT, VOL 32:4, p. 1022-1038 |
| Asiasana: | market orientation quality tourism tourist industry performance measurement PERFORMANCE APPRAISAL market information quality control service |
| Kieli: | eng |
| Tiivistelmä: | The article examines the effects of market orientation from two point of views. First, its direct impact on tourist agencies' perceived performance and its indirect ones through the perceived value of market information. Second, direct impacts on the perceived service quality and indirect ones derived from the use of quality measurement systems are analyzed. The empirical results confirm the expected relationships, except the influence of using quality measurement systems on service. |
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