haku: @journal_id 75 / yhteensä: 683
viite: 1 / 683
« edellinen | seuraava »
Tekijä: | Bishop, P. |
Otsikko: | Diversification: some lessons from the UK defence industry |
Lehti: | Management Decision
1995 : VOL. 33:1, p. 58-62 |
Asiasana: | CUSTOMERS DEFENCE DIVERSIFICATION |
Kieli: | eng |
Tiivistelmä: | In response to major changes in the defence market in recent years, many firms have embarked on a process of diversification into civilian markets. The paper examines some of the impediments to diversification based on the results of a postal survey of defence contractors in Devon and Cornwall. The results imply that problems related to the economic recession, a lack of marketing expertise and the cost of market entry are major hurdles to diversification. |
« edellinen | seuraava »
SCIMA