haku: @indexterm profitability / yhteensä: 685
viite: 221 / 685
| Tekijä: | Gundry, L. |
| Otsikko: | Building the creative organisation |
| Lehti: | Organizational Dynamics
1994 : SPRING, VOL. 22:4, p. 22-37 |
| Asiasana: | CREATIVITY ORGANIZATION PROFITABILITY |
| Kieli: | eng |
| Tiivistelmä: | If an organization is to sustain its effectiveness as it confronts new and complex problems, it needs employees with a special set of competences. These competences center on on the creative process, and they involve new work methods, new ways of thinking, and new approaches to product innovations. Case examples of Du Pont, The Body Shop, and Airco Industrial Gases illustrate how to nurture creative competencies. These companies offer formal training in creativity, implement policies that encourage innovation, and reward creative behaviors. |
SCIMA