haku: @indexterm Profitability / yhteensä: 685
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| Tekijä: | Cuthbertson, R. |
| Otsikko: | Feature - loyalty marketing |
| Lehti: | European Retail Digest
2001 : SEP, 31, p. 6-8 |
| Asiasana: | CUSTOMERS ELECTRONIC COMMERCE LOYALTY PROFITABILITY RETAILING |
| Kieli: | eng |
| Tiivistelmä: | This study focuses on understanding loyalty strategies that can be specifically linked to profitability in online retail businesses across the world. |
SCIMA