haku: @indexterm profitability / yhteensä: 685
viite: 108 / 685
Tekijä: | Cuthbertson, R. |
Otsikko: | Feature - loyalty marketing |
Lehti: | European Retail Digest
2001 : SEP, 31, p. 6-8 |
Asiasana: | CUSTOMERS ELECTRONIC COMMERCE LOYALTY PROFITABILITY RETAILING |
Kieli: | eng |
Tiivistelmä: | This study focuses on understanding loyalty strategies that can be specifically linked to profitability in online retail businesses across the world. |
SCIMA