haku: @author Kleiner, A. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Kleiner, A. |
| Otsikko: | What does it mean to be green? |
| Lehti: | Harvard Business Review
1991 : JUL-AUG, VOL. 69:4, p. 38-47 |
| Asiasana: | ENVIRONMENTAL PROTECTION POLLUTION INFORMATION R&D INVESTMENT PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | Today a company is not considered environmentalist unless it moves beyond mere compliance with government regulations. It is proposed that, to be green, a company must ask three questions: What products should we bring to market? How much disclosure of pollution information should we support? How can we reduce waste at its source? These questions cannot be answered unless managers insist on sustainable growth. In this sense, a big investment in environmentalism is like a big one in research and development - both presuppose patient capital and managerial maturity. The three questions are discussed in some detail. |
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