haku: @author Smith, R. A. / yhteensä: 7
viite: 2 / 7
| Tekijä: | Smith, R. A. Lux, D. S. |
| Otsikko: | Historical method in consumer research: Developing causal explanations of change. |
| Lehti: | Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 595-610 |
| Asiasana: | CONSUMER RESEARCH SCIENTIFIC METHODS CHANGE |
| Kieli: | eng |
| Tiivistelmä: | Historical research provides a qualitative interpretive method uniquely formulated to explain the causes of change through time. As such, it offers considerable potential for expanding our current understanding of inherently dynamic and volatile consumer phenomena. Despite recent interest in interpretive approaches among consumer researchers, the historical consumer behavior literature reveals that this method's potential has not been fully realized. |
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