haku: @author Risch, S. / yhteensä: 7
viite: 2 / 7
| Tekijä: | Fischer, G. Risch, S. |
| Otsikko: | Spruenge in der Logik = Jumps in the logic |
| Lehti: | Manager Magazin
1993 : APR, VOL. 23:4, p. 227-251 |
| Asiasana: | CREATIVITY MANAGERS THINKING LATERAL THINKING |
| Kieli: | ger |
| Tiivistelmä: | The notions of 11 professors, managers and trainers about creativity, the capability for new ideas are presented in 11 interviews. Hernert Pietschmann /University of Vienna/ delivers lectures for managers about the roots and essence of the Western way of logical thinking, Lothar Spaeth, formerly well known politician, now president of Jenoptik emphasizes the importance of leisure, phantasy and joy of life, Edward de Bono , who is an internationally renowned creativity trainer, seeks for ways out of the one-way street of traditional thinking, Arun Gairola, who is responsible for technology at ABB in Germany, states that misunderstood hierarchy kills ideas and emphasizes the importance of environment without fear. |
SCIMA