haku: @author Hawkins, R. / yhteensä: 7
viite: 4 / 7
| Tekijä: | Hawkins, R. |
| Otsikko: | An open door for marketing |
| Lehti: | Channels
1990 : DEC, 3. p.46-47 |
| Asiasana: | |
| Vapaa asiasana: | Home-entertainment, Competition, Cooperation |
| Kieli: | eng |
| Tiivistelmä: | People spend more time at home partly due to VCR penetration. Stations compete for operators and subscribers but financial possibilities are limited. There is a problem with subscriber and advertising fees as well. Some channels try to make common programmes or offer new services. |
SCIMA