haku: @freeterm communications industries, broadcasting / yhteensä: 7
viite: 5 / 7
| Tekijä: | Pingree, S. Hawkins, R.P. |
| Otsikko: | Long-term norms and cognitive structures as shapers of television viewer activity |
| Lehti: | J. of Broadcasting and Electronic Media
1991 : SUM, VOL. 35:3, p.319-334 |
| Asiasana: | |
| Vapaa asiasana: | communications industries, broadcasting industry |
| Kieli: | eng |
| Tiivistelmä: | The authors of the present study examined the relationships among viewers' family communication patterns, sex and pregnancy experience, music video viewing motivations and viewers' cognitive processing of a music video on teenage pregnancy. Results of a path analysis proved different paths for girls and boys. It is suggested that family communication patterns may operate as enduring general cognitive structures predicting viewer activity. |
SCIMA