haku: @freeterm communications industries, broadcasting / yhteensä: 7
viite: 2 / 7
| Tekijä: | Driscoll, P.A. |
| Otsikko: | Effects of television network affiliation changes: a Miami case study |
| Lehti: | J. of Broadcasting and Electronic Media
1991 : SUM, VOL. 35:3, p.367-374 |
| Asiasana: | |
| Vapaa asiasana: | communications industries, broadcasting industry |
| Kieli: | eng |
| Tiivistelmä: | The authors of the paper studied the effects of television network affiliation switches that took place in the Miami market in January 1989. Results indicate viewer loyalty to local news, particularly early local news, but not necessarily to local stations and probably little to network news. The findings demonstrate stability and predictability. |
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