haku: @author Ernst, R. / yhteensä: 7
viite: 6 / 7
| Tekijä: | Ernst, R. Ross, D. |
| Otsikko: | The Delta force approach to balancing long-run performance |
| Lehti: | Business Horizons
1994 : MAY-JUN, VOL. 36:3, p. 4-10 |
| Asiasana: | MANAGEMENT ECONOMICS MANAGERS |
| Kieli: | eng |
| Tiivistelmä: | Almost everyone understands that short-term return on investment can be a biased or even misleading measure of business performance. Yet alternative measures are often too cumbersome, overly complex, and therefore impractical. The Delta Force approach provides a practical way to blend elements that are critical to a company's performance over time in a single, simple-to-use measure. The authors selected the term "delta" because it is the symbol for change. |
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