haku: @freeterm UNTERNEHMENSSTRATEGIE, QUALITÄTSPOLITIK / yhteensä: 7
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| Tekijä: | Raynor, M. E. |
| Otsikko: | Quality as a strategic weapon (Qualitätssteuerung) |
| Lehti: | Journal of Business Strategy
1992 : SEP-OCT, VOL. 13:5, p. 3-9 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, QUALITÄTSPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | Motorola, Northern Telecom, Federal Express, and Cintas have reaped the benefits of implementing quality oriented strategies. While other forms of competitive advantage are either short lived or can be quickly duplicated , these firms have shown that only companywide quality is virtually unassailable. |
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