haku: @author Dubrovski, D. / yhteensä: 7
viite: 2 / 7
| Tekijä: | Dubrovski, D. |
| Otsikko: | Evolutional changes in modern marketing and time as an element of marketing mix |
| Lehti: | Slovenska ekonomska revija
1995 : VOL. 46:3, p. 235-244 |
| Asiasana: | MARKETING MARKETING MIX COMPETITIVENESS JUST-IN-TIME PRODUCTION |
| Kieli: | slv |
| Tiivistelmä: | Changes in today's environment emphasise the role of marketing which is qualitatively changing as a method also by himself.Complexity of market relations more and more demands for the combined foundations of marketing (combination of theory and contemporary business practice) which enter in the marketing concept new elements of modern activities.It is, therefore, understandable that the classical marketing mix "4P" is a subject of permanent improvements, deriving mostly from three groups of critical remarks: misleading oversimplification, growing importance of services and introduction of relationship marketing.Due to the increased importance of time dimension for an existence and development of companies it is possible to form a new structure of marketing mix "4P+1T (time)" as the process of market competition includes more and more also the competing with time. |
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