haku: @author Rondinelli, D. A. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Vastag, G. Rondinelli, D. A. Kerekes, S. |
| Otsikko: | How corporate executives perceive environmental issues: Comparing Hungarian and global companies |
| Lehti: | Journal of Euromarketing
1996 : VOL. 5:3, p. 5-27 |
| Asiasana: | HUNGARY MANAGERS INTERNATIONAL ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | This article reports the results of a survey conducted in Hungary to compare the environmental perceptions of Hungarian corporate managers with those of other executives from around the world who had earlier responded to a similar survey conducted by McKinsey and Company. The results showed virtually no differences in how Hungarian managers perceived the importance of environmental challenges, but they did reveal stronger differences in perceptions between Hungarian and international respondents and among Hungarian respondents from companies in different ownership groups on how companies were putting their environmental concerns into practice. |
SCIMA