haku: @author Balderjahn, I. / yhteensä: 7
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| Tekijä: | Balderjahn, I. |
| Otsikko: | Marketing für Wirtschaftsstandorte. |
| Lehti: | Markt
1996 : VOL. 35:3, p. 119-131 |
| Asiasana: | SPATIAL ECONOMICS REGIONAL DEVELOPMENT MARKETING PUBLIC RELATIONS EMPIRICAL RESEARCH GERMANY |
| Kieli: | ger |
| Tiivistelmä: | Since competition tends to become increasingly global these days, places in very different parts of the world are entering into competition with each other. Marketing is a tool, that can help places to become attractive to those groups of interest, which are expected to increase economic growth by stimulating the local employment rates, income and tax revenues. Basically, the idea of Marketing Places involves all relevant local representatives. They will have to outline and help to implement commonly accepted and supported strategies, that can make the place highly competitive. The paper refers to the so called St. Gallen- Management-Concept, as a suitable theoretical framework for further elaborating the conceptual approach of Marketing Places. The second part of the paper depicts empirical findings of a recently conducted empirical study for Germany |
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