haku: @author Balakrishnan, S. / yhteensä: 7
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| Tekijä: | Balakrishnan, S. |
| Otsikko: | Benefits of customer and competitive orientations in industrial markets (Marketingkonzept) |
| Lehti: | Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 257-269 |
| Asiasana: | |
| Vapaa asiasana: | INDUSTRIEBETRIEBE, KONKURRENZ, BETRIEBSERFOLG, SCHWACHSTELLENANALYSE |
| Kieli: | eng |
| Tiivistelmä: | The idea that customer and competitive orientations have a positive influence on profitability is implicit in the marketing concept. This study empirically investigates the influence of customer and competitive orientations on business performance. There are 4 latent dimensions underlying customer and competitive orientations: basic market orientation, competitive benchmarking, customization and international orientation. Managers could use this concept to assess strengths and weaknesses and in long term planning. |
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