haku: @author Gentry, J. W. / yhteensä: 7
viite: 3 / 7
| Tekijä: | Dahab, D J. Gentry, J. W. Sohi, R. S. |
| Otsikko: | Interest domination as a framework for exploring channel changes in transforming economies |
| Lehti: | Journal of Macromarketing
1996 : VOL. 16:2, p. 8-23 |
| Asiasana: | MANAGERS MARKETING CHANNELS DECISION MAKING ECONOMIC SYSTEMS EUROPE, CENTRAL EUROPE, EAST |
| Kieli: | eng |
| Tiivistelmä: | Changes in political and economic power can affect channel structures and decisions. Western channel models may not be useful for understanding the process of change in Central and East European transforming economies. The discussion suggests channels in transforming economies to get possibly controlled by groups or networks of people with mutual interests. This phenomenon is called (by authors) interest domination. The article examines interest domination by managers , Communist cadres, and other party elite in two transforming economies, Hungary and Tajikistan. Relations on interest domination and marketing channels are also described. Some explanatory propositions are offered, as well. |
SCIMA