haku: @author Cusumano, M. A. / yhteensä: 7
viite: 3 / 7
| Tekijä: | Nobeoka, K. Cusumano, M. A. |
| Otsikko: | Multiproject strategy and sales growth. The benefits of rapid design transfer in new product development (Produktentwicklung; Absatzprognose; Neue Produkte) |
| Lehti: | Strategic Management Journal
1997 : MAR, VOL. 18:3, p. 169-186 |
| Asiasana: | |
| Vapaa asiasana: | TECHNISCHER FORTSCHRITT, TECHNIK, AUTOMOBILINDUSTRIE |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the impact on sales growth of different product development strategies, especially on the coordination of multiple projects that overlap in time and share critical components. The data comes from the automobile industry, although the principles should apply to any industry where firms compete with multiple product lines. The study's results suggest that not only the sharing of technology among multiple projects but also the speed of technology leveraging are important to sales growth. |
SCIMA