haku: @author Fawcett, S. E. / yhteensä: 7
viite: 2 / 7
Tekijä: | Birou, L. Fawcett, S. E. Magnan, G. M. |
Otsikko: | Integrating product lifecycle and purchasing strategies (Produktlebenszyklus) |
Lehti: | International Journal of Purchasing and Materials Management
1997 : WINTER, VOL. 33:1, p. 23-31 |
Asiasana: | |
Vapaa asiasana: | EINKAUF, UNTERNEHMENSSTRATEGIE |
Kieli: | eng |
Tiivistelmä: | This article presents a model for the strategic alignment of functional strategies using the Product Lifecycle (PLC) as the common strategic literature denominator. The model serves to fill a void in the strategic literature citing a need for the integration of different functional level strategies into a holistic business strategy. |
SCIMA