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| Tekijä: | Green, H. DeGeorge, G. Barrett, A. |
| Otsikko: | The virtual mail gets real |
| Lehti: | Business Week
1998 : JAN 26, VOL. 3546:876, p. 48-49 |
| Asiasana: | ECONOMICS SALES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | For the past two months, Office Depot Inc. has been using the image of Dilbert, the cartoon character, in its advertising to help sell everything from staples to personal computers. But now, the wisecracking Dilbert is going interactive. On Jan. 16, when Office Depot launches its online store, the cartoon character will double as a sales clerk who helps cybershoppers find what they're looking for and walks them through their first online purchase. |
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