haku: @author Subramanian, R. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Subramanian, R. |
| Otsikko: | Competitor analysis practices of US companies: an empirical investigation |
| Lehti: | Management International Review
1998 : VOL. 38:1, p. 7-24 |
| Asiasana: | COMPETITION USA COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Questionnaire responses from 85 firms from Business Week's America's 1000 Most Valuable Companies were used to describe the current practices in competitor analysis and to test a hypothesis relating performance to competitor analysis phase. Results indicated that 24% of the sample firms exhibited advanced competitor analysis systems. The study also found support for a relationship between profitability (as measured by Return on Assets) and advanced competitor analysis systems. |
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