haku: @author Jedidi, K. / yhteensä: 7
viite: 4 / 7
| Tekijä: | Jedidi, K. Krider, R. E. Weinberg, C. B. |
| Otsikko: | Clustering at the movies |
| Lehti: | Marketing Letters
1998 : NOV, VOL. 9:4, p. 393-405 |
| Asiasana: | Film industry Products Market segmentation Regression analysis |
| Vapaa asiasana: | Motion pictures Product lifestyle Finite mixture |
| Kieli: | eng |
| Tiivistelmä: | Weekly box office revenues for appr. 100 successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed. |
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