haku: @author Lee, A. / yhteensä: 7
viite: 4 / 7
| Tekijä: | Monroe, K. Lee, A. |
| Otsikko: | Remembering versus knowing: issues in buyer's processing of price information |
| Lehti: | Journal of the Academy of Marketing Science
1999 : SPRING, VOL. 27:2, p. 207-225 |
| Asiasana: | MARKETING PRICES INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | A traditional assumption concerning how prices influence buyers' purchasing behaviors has been that buyers know the prices of the products and services that they consider for purchase. However, empirical research during the past four decades repeatedly has discovered that buyers often are not able to remember the prices of items they had recently purchased. One conclusion that has been drawn is that buyers often do not attend to price information in purchase decisions. |
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