haku: @author Bloch, F. / yhteensä: 7
viite: 2 / 7
| Tekijä: | Bloch, F. Manceau, D. |
| Otsikko: | Persuasive advertising in Hotelling's model of product differentiation |
| Lehti: | International Journal of Industrial Organization
1999 : MAY, VOL. 17:4, p. 557-574 |
| Asiasana: | ADVERTISING HOTEL MANAGEMENT PRODUCT DIFFERENTIATION |
| Kieli: | eng |
| Tiivistelmä: | This paper analyzes the affect of persuasive advertising in a model where consumers differ in their tastes for two competing products. Advertising is viewed as a means by which a firm can shift the distribution of consumer tastes towards one of the products. When both products are sold by the same firm, advertising leads to an increase in the price of the advertised product and a decrease in the price of the other product. |
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