haku: @author Chan, R. / yhteensä: 7
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| Tekijä: | Chan, R. |
| Otsikko: | An emerging green market in China: Myth or reality? |
| Lehti: | Business Horizons
2000 : MAR-APR, VOL. 43:2, p. 55-60 |
| Asiasana: | MARKETS CHINA ECOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Environmental attitudes may slowly be changing in China as consumers "buy green" and evince a concern for the country's ecological welfare. An awareness of environmental degradation has been a long time coming in China. As the environment continues to worsen, the Chinese government has begun to reckon the severity of the problem. How "green" are Chinese consumers? To attempt to provide businesses with more information on assessing the potential of China's environmental market, a survey was conducted in two of the most developed yet polluted cities of China -- Beijing and Guangzhou. |
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