haku: @author Gordon, W. / yhteensä: 7
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| Tekijä: | Valentine, V. Gordon, W. |
| Otsikko: | The 21st century consumer: a new model of thinking |
| Lehti: | International Journal of Market Research
2000 : SPRING/SUMMER, VOL. 42:2, p. 185-206 |
| Asiasana: | MARKET RESEARCH MODELS CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | This paper is born out of a feeling that something is not right with the way the word "consumer" is used nowadays. This word must surely be one of the most frequently used in the lexicon of advertising, marketing and research language, yet it has not been subjected to the huge attention or to the rigour of analysis as has the word "brand". There has been very little thinking about the concept of the consumer since the dawn of professional marketing. |
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