haku: @author Kannan, P. K. / yhteensä: 7
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| Tekijä: | Kannan, P. K. Kopalle, P. K. |
| Otsikko: | Dynamic pricing on the Internet: Importance and implications for consumer behavior |
| Lehti: | International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 63-83 |
| Asiasana: | Electronic commerce Internet Consumer behaviour Pricing Strategic management |
| Kieli: | eng |
| Tiivistelmä: | This paper explains the relevance of dynamic pricing in the digital economy by comparing the physical value chain with the virtual-information -based value chain. It explores the implications of certain aspects of dynamic pricing in consumer markets from the perspective of consumer price expectations, the role of information and consumer learning. |
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