haku: @author Siguaw, J.A. / yhteensä: 7
viite: 7 / 7
« edellinen | seuraava »
| Tekijä: | Simpson, P.M. Siguaw, J.A. Baker, T.L. |
| Otsikko: | A model of value creation: supplier behaviors and their impact on reseller- perceived value |
| Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 119-134 |
| Asiasana: | VALUE ADDED CUSTOMER RELATIONS MARKET ORIENTATION SELLING |
| Kieli: | eng |
| Tiivistelmä: | Channel partners can create real value for one another. The purpose is to develop a conceptual framework of determinants and effects of value creation. |
« edellinen | seuraava »
SCIMA